GY Jewels is a recognized brand of fine jewelry. It has created unique pieces for great personalities such as Lola Indigo or Nicki Nicole.
The goal was big, to be able to translate the offline shopping experience to online.
To create a first online point of sale from a purely offline business, we had to be very careful with the processes and control every last detail to ensure a smooth transition.
The challenge was not only to create the web sales platform, but also to develop new working methodologies, internal processes and recruitment strategies.
We consolidated a new distribution channel for a product with no previous online presence. GY Jewels grew its brand by offering this new service, generating greater customer confidence and meeting a higher demand.