Warburton, a Spanish-British fashion brand, explores the lines between the subversive and the sophisticated through its different contemporary approaches.
User experience and web performance is essential when it comes to scaling a brand and avoiding abandonment in ecommerce.
The brand needed a web redesign and a higher quality product in order to scale its sales. The challenge was to stay true to their values and maintain a very specific and recognizable visual aesthetic.
At Juice Studio, together with the Warburton team, we extracted the weak points of the product they already had.
Then, after a market and competition analysis, we developed the product model based on both client and market inputs.
The result is a website that facilitates the buying process for the user, where the Warburton brand is present in every part of the user's journey and all, with a unique experience.